Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...

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Gorde:
Xehetasun bibliografikoak
Egile nagusia: Bearden, William O.
Beste egile batzuk: Netemeyer, Richard G. Haws, Kelly L.
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: USA SAGE 2011
Edizioa:3rd ed.
Gaiak:
Consumer behavior > Research Consumer > behaviour Consumer
Etiketak: Etiketa erantsi
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Deskribapena
Gaia:"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs"
Deskribapen fisikoa:603p
ISBN:9781412980180

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