Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
USA
SAGE
2011
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| Édition: | 3rd ed. |
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| Résumé: | "The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs" |
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| Description matérielle: | 603p |
| ISBN: | 9781412980180 |