Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...
में बचाया:
| मुख्य लेखक: | |
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| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
USA
SAGE
2011
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| संस्करण: | 3rd ed. |
| विषय: | |
| टैग: |
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कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| सारांश: | "The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs" |
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| भौतिक वर्णन: | 603p |
| आईएसबीएन: | 9781412980180 |