Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...

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Bibliografske podrobnosti
Glavni avtor: Bearden, William O.
Drugi avtorji: Netemeyer, Richard G. Haws, Kelly L.
Format: Knjiga
Jezik:angleščina
Izdano: USA SAGE 2011
Izdaja:3rd ed.
Teme:
Consumer behavior > Research Consumer > behaviour Consumer
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Izvleček:"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs"
Fizični opis:603p
ISBN:9781412980180

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