Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
USA
SAGE
2011
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| Édition: | 3rd ed. |
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