Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...

Cur síos iomlán

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Bearden, William O.
Rannpháirtithe:	Netemeyer, Richard G. Haws, Kelly L.
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	USA SAGE 2011
Eagrán:	3rd ed.
Ábhair:	Consumer behavior > Research Consumer > behaviour Consumer
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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