Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...

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Detalles Bibliográficos
Autor principal:	Bearden, William O.
Otros Autores:	Netemeyer, Richard G. Haws, Kelly L.
Formato:	Libro
Lenguaje:	inglés
Publicado:	USA SAGE 2011
Edición:	3rd ed.
Materias:	Consumer behavior > Research Consumer > behaviour Consumer
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

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