Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
USA
SAGE
2011
|
| Édition: | 3rd ed. |
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
NMIMS Hyderabad -
| Cote: |
658.83 BEA |
|---|---|
| Exemplaire | Disponible Réserver |