Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
USA
SAGE
2011
|
| Izdanje: | 3rd ed. |
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
NMIMS Hyderabad -
| Signatura: |
658.83 BEA |
|---|---|
| Primjerak | Dostupno Postavi narudžbu |