Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...

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Bibliografski detalji
Glavni autor: Bearden, William O.
Daljnji autori: Netemeyer, Richard G. Haws, Kelly L.
Format: Knjiga
Jezik:engleski
Izdano: USA SAGE 2011
Izdanje:3rd ed.
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