Entrepreneurship
Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical fea...
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| Format: | Book |
| Language: | English |
| Published: |
Chennai
McGraw Hill
2020
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| Edition: | 11th ed. |
| Subjects: | |
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| Summary: | Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important web sites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of today's’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.<Salient features: a new br>Chapter on Indian start-up ecosystem five new india-based book-end case studies four new opening cases on Indian entrepreneurs list of important web sites and numerous boxed summaries of news articles |
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| Physical Description: | 558p |
| ISBN: | 9789390113309 |