Advertising and Promotion: An Integrated Marketing Communications Perspective

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Bibliographic Details
Main Author:	Belch, George E.
Other Authors:	Belch, Michael A. Purani, Keyoor
Format:	Book
Language:	English
Published:	Chennai McGraw Hill 2022
Edition:	12ed
Subjects:	Sales Promotion; Communication in Marketing; Advertising
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number:	659.1 BEL
Copy	Available Place a Hold