Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion & marketing communications. Pearson.
Chicago Style (17th ed.) CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. India: Pearson, 2018.
MLA (9th ed.) CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Pearson, 2018.
Warning: These citations may not always be 100% accurate.