APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion & marketing communications. Pearson.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. India: Pearson, 2018.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Pearson, 2018.