Cita APA (7a ed.)

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion & marketing communications. Pearson.

Cita Chicago Style (17a ed.)

Clow, Kenneth E., y Donald Baack. Integrated Advertising, Promotion & Marketing Communications. India: Pearson, 2018.

Cita MLA (9a ed.)

Clow, Kenneth E., y Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Pearson, 2018.