Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion & marketing communications. Pearson.
Lua i Stíl Chicago (17ú heag.)Clow, Kenneth E., agus Donald Baack. Integrated Advertising, Promotion & Marketing Communications. India: Pearson, 2018.
Lua MLA (9ú heag.)Clow, Kenneth E., agus Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Pearson, 2018.
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