Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion & marketing communications. Pearson.
Citazione stile Chigago Style (17a edizione)Clow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion & Marketing Communications. India: Pearson, 2018.
Citatione MLA (9a ed.)Clow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Pearson, 2018.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.