Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion & marketing communications. Pearson.
Citação norma ChicagoClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. India: Pearson, 2018.
Citação norma MLAClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Pearson, 2018.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.