APA-referens (7:e uppl.)

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion & marketing communications. Pearson.

Chicago-referens (17:e uppl.)

Clow, Kenneth E., och Donald Baack. Integrated Advertising, Promotion & Marketing Communications. India: Pearson, 2018.

MLA-referens (9:e uppl.)

Clow, Kenneth E., och Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Pearson, 2018.