Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion & marketing communications. Pearson.
Chicago Style (17. basım) AtıfClow, Kenneth E., ve Donald Baack. Integrated Advertising, Promotion & Marketing Communications. India: Pearson, 2018.
MLA (9th ed.) AtıfClow, Kenneth E., ve Donald Baack. Integrated Advertising, Promotion & Marketing Communications. Pearson, 2018.
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