Advertising and Integrated Marketing Communications
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chennai
McGraw Hill Education (India) Pvt. Ltd.
2019
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| Subjects: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 008 | 200312b ||||| |||| 00| 0 eng d | ||
| 020 | |a 9781259026058 | ||
| 082 | |a 659.1 |b SHA | ||
| 100 | |a Shah, Kruti | ||
| 245 | |a Advertising and Integrated Marketing Communications | ||
| 260 | |a Chennai |b McGraw Hill Education (India) Pvt. Ltd. |c 2019 | ||
| 300 | |a xxviii, 889 p. | ||
| 650 | |a Advertising |9 10013 | ||
| 650 | |a Sales Promotion |9 10014 | ||
| 650 | |a Communication in Marketing |9 597 | ||
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 659_100000000000000_SHA |7 0 |9 14710 |a 50008178 |b 50008178 |d 2023-05-20 |e Amazon |g 474.05 |l 0 |o 659.1 SHA |p JL001485 |r 2023-05-20 00:00:00 |v 474.05 |w 2023-05-20 |y TESTBOOK | ||
| 999 | |c 8263 |d 8263 | ||