APA (7th ed.) Citation

Keller, K. L., Swaminathan, V., Parameswaram, A. M. G., & Jacob, I. (2020). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th ed.). Pearson India Education Pvt. Ltd.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, Vanitha Swaminathan, Ambi M. G. Parameswaram, and Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. New Delhi: Pearson India Education Pvt. Ltd, 2020.

MLA (9th ed.) Citation

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Pearson India Education Pvt. Ltd, 2020.