Cita APA (7a ed.)

Keller, K. L., Swaminathan, V., Parameswaram, A. M. G., & Jacob, I. (2020). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th ed.). Pearson India Education Pvt. Ltd.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane, Vanitha Swaminathan, Ambi M. G. Parameswaram, y Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. New Delhi: Pearson India Education Pvt. Ltd, 2020.

Cita MLA (9a ed.)

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th ed. Pearson India Education Pvt. Ltd, 2020.