Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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書目詳細資料
主要作者: Keller, Kevin Lane
其他作者: Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
格式: 圖書
語言:英语
出版: New Delhi Pearson India Education Pvt. Ltd. 2020
版:5th ed.
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