Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Keller, Kevin Lane
Awduron Eraill:	Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New Delhi Pearson India Education Pvt. Ltd. 2020
Rhifyn:	5th ed.
Pynciau:	Brand Name Products - Management Product Management
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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