Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliographic Details
Main Author: Keller, Kevin Lane
Other Authors: Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Format: Book
Language:English
Published: New Delhi Pearson India Education Pvt. Ltd. 2020
Edition:5th ed.
Subjects:
Brand Name Products - Management
Product Management
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