Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliografski detalji
Glavni autor:	Keller, Kevin Lane
Daljnji autori:	Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi Pearson India Education Pvt. Ltd. 2020
Izdanje:	5th ed.
Teme:	Brand Name Products - Management Product Management
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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