Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Opis bibliograficzny
1. autor:	Keller, Kevin Lane
Kolejni autorzy:	Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Format:	Książka
Język:	angielski
Wydane:	New Delhi Pearson India Education Pvt. Ltd. 2020
Wydanie:	5th ed.
Hasła przedmiotowe:	Brand Name Products - Management Product Management
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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