Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliográfalaš dieđut
Váldodahkki:	Keller, Kevin Lane
Eará dahkkit:	Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Materiálatiipa:	Girji
Giella:	eaŋgalasgiella
Almmustuhtton:	New Delhi Pearson India Education Pvt. Ltd. 2020
Preanttus:	5th ed.
Fáttát:	Brand Name Products - Management Product Management
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2012)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2013)

Strategic Brand Management
Dahkki: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Almmustuhtton: (2008)

The New Strategic Brand Management
Dahkki: Kapferer, Jean Noel
Almmustuhtton: (2009)

The New Strategic Brand Management
Dahkki: Kapferer, Jean Noel
Almmustuhtton: (2009)

Building Strong Brands
Dahkki: Aaker, David A
Almmustuhtton: (1996)

Building Strong Brands
Almmustuhtton: (1996)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2020)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2009)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2015)

Strategic brand management : building, measuring, and managing brand equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2015)

Brand immortality
Dahkki: Pringle, Hamish
Almmustuhtton: (2009)

The New Strategic Brand Management
Dahkki: Kapferer, Jean Noel
Almmustuhtton: (2012)

Advanced Brand Management
Dahkki: Temporal, Paul
Almmustuhtton: (2010)

Building Strong Brands
Dahkki: Aaker David A
Almmustuhtton: (1996)

Strategic brand management : building, measuring, and managing brand equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2022)

Building Brand Value : five steps to building powerful brands
Dahkki: Parameswaran M.G
Almmustuhtton: (2006)

United We Brand
Dahkki: Moser Mike
Almmustuhtton: (2003)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
Dahkki: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Almmustuhtton: (2016)

Building strong brands
Dahkki: Aaker, David A.
Almmustuhtton: (2010)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
Dahkki: KELLER KEVIN LANE
Almmustuhtton: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
Dahkki: KELLER KEVIN LANE
Almmustuhtton: (2008)

Managing Brand Equity : Capitalizing on the value of a brand name
Dahkki: Aaker David A.
Almmustuhtton: (1991)

Strategic brand management Building, measuring, and managing brand equity
Dahkki: Keller, Kevin Lane
Almmustuhtton: (2020)

Brand Breakout
Dahkki: Kumar, Nirmalya
Almmustuhtton: (2013)

From Brand Vision to Brand Evaluation
Dahkki: Chernatony, Leslie de
Almmustuhtton: (2006)

Designing world class BRANDS (Audio Book)
Dahkki: Naware, Ravi
Almmustuhtton: (2004)

Origin of Brands
Dahkki: Ries Al
Almmustuhtton: (2004)

Living Brands
Dahkki: Nadeau, Raymond A.
Almmustuhtton: (2007)

Best of Branding \: Best Practices in Corporate Branding
Dahkki: Gregory James R.
Almmustuhtton: (2004)

Brand Bubble: Looming Crisis in Brand Value
Dahkki: Gerzema John
Almmustuhtton: (2008)

New Strategic Brand Management : Advanced insights & strategic thinking
Dahkki: Kapferer J N
Almmustuhtton: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Dahkki: Keller, Kvin Lane
Almmustuhtton: (2015)

Brands and Branding
Dahkki: Brown, Stephen
Almmustuhtton: (2016)

Brand Called You
Dahkki: Montoya Peter
Almmustuhtton: (2003)