Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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| Autor principal: | |
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| Otros Autores: | , , |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
New Delhi
Pearson India Education Pvt. Ltd.
2020
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| Edición: | 5th ed. |
| Materias: | |
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