Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Détails bibliographiques
Auteur principal: Keller, Kevin Lane
Autres auteurs: Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Format: Livre
Langue:anglais
Publié: New Delhi Pearson India Education Pvt. Ltd. 2020
Édition:5th ed.
Sujets:
Brand Name Products - Management
Product Management
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity par Keller, Kevin Lane

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STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity par KELLER KAVIN LANE

Publié 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

Publié 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

Publié 2020
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Strategic brand management : Building, Measuring, and Managing Brand Equity

Strategic brand management : Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

Publié 2019
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

Publié 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

Publié 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

Publié 2015
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity par Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity par Keller, Kevin Lane

Publié 2008
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