Cita APA (7th ed.)

Chernev, A. (2018). Strategic Marketing Management (9th.). Cerebellum Press.

Cita Chicago (17th ed.)

Chernev, Alexander. Strategic Marketing Management. 9th. USA: Cerebellum Press, 2018.

Cita MLA (9th ed.)

Chernev, Alexander. Strategic Marketing Management. 9th. Cerebellum Press, 2018.