APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. P. (2022). Advertising and Promotion: An Integrated Marketing Communications Perspective (12ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Purani Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12ed. Chennai: McGraw Hill, 2022.

MLA (9th ed.) Citation

Belch, George E., and Michael A. Purani Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12ed. McGraw Hill, 2022.