Belch, G. E., & Belch, M. A. P. (2022). Advertising and Promotion: An Integrated Marketing Communications Perspective (12ed.). McGraw Hill.
Cita Chicago (17th ed.)Belch, George E., i Michael A. Purani Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12ed. Chennai: McGraw Hill, 2022.
Cita MLA (9th ed.)Belch, George E., i Michael A. Purani Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12ed. McGraw Hill, 2022.
Atenció: Aquestes cites poden no estar 100% correctes.