Belch, G. E., & Belch, M. A. P. (2022). Advertising and Promotion: An Integrated Marketing Communications Perspective (12ed.). McGraw Hill.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रBelch, George E., और Michael A. Purani Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12ed. Chennai: McGraw Hill, 2022.
एमएलए (9वां संस्करण) प्रशस्ति पत्रBelch, George E., और Michael A. Purani Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12ed. McGraw Hill, 2022.
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