Belch, G. E., & Belch, M. A. P. (2022). Advertising and Promotion: An Integrated Marketing Communications Perspective (12ed.). McGraw Hill.
Chicago (17e ed.) BronvermeldingBelch, George E., en Michael A. Purani Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12ed. Chennai: McGraw Hill, 2022.
MLA (9e ed.) BronvermeldingBelch, George E., en Michael A. Purani Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12ed. McGraw Hill, 2022.
Let op: Deze citaties zijn niet altijd 100% accuraat.