Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
Chennai
McGraw Hill
2022
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| Vydání: | 12ed |
| Témata: | |
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| 100 | |a Belch, George E. |9 388 | ||
| 245 | |a Advertising and Promotion: An Integrated Marketing Communications Perspective | ||
| 250 | |a 12ed | ||
| 260 | |a Chennai |b McGraw Hill |c 2022 | ||
| 300 | |a xxxi, 712p | ||
| 650 | |a Sales Promotion; Communication in Marketing; Advertising |9 8852 | ||
| 700 | |a Belch, Michael A. |a Purani, Keyoor |9 8853 | ||
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