Advertising and Promotion: An Integrated Marketing Communications Perspective

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Bibliografski detalji
Glavni autor:	Belch, George E.
Daljnji autori:	Belch, Michael A. Purani, Keyoor
Format:	Knjiga
Jezik:	engleski
Izdano:	Chennai McGraw Hill 2022
Izdanje:	12ed
Teme:	Sales Promotion; Communication in Marketing; Advertising
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