The Media Handbook: A Complete Guide to Advertising Media Selection Planning Research and Buying

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Bibliographic Details
Main Author:	Katz, Helen E.
Format:	Book
Language:	English
Published:	New York Routledge 2022
Edition:	8th
Subjects:	Marketing channels > Advertising media planning
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Description
Physical Description:	xix, 228p
ISBN:	9780367775568

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