Hooley, G. J., & Piercy, N. N. (2020). Marketing Strategy and Competitive Positioning (7th.). Pearson.
Chicago Style (17th ed.) CitationHooley, Graham J., and Nigel Nicoulaud Piercy. Marketing Strategy and Competitive Positioning. 7th. London: Pearson, 2020.
MLA (9th ed.) CitationHooley, Graham J., and Nigel Nicoulaud Piercy. Marketing Strategy and Competitive Positioning. 7th. Pearson, 2020.
Warning: These citations may not always be 100% accurate.