Cita APA (7a ed.)

Hooley, G. J., & Piercy, N. N. (2020). Marketing Strategy and Competitive Positioning (7th.). Pearson.

Cita Chicago Style (17a ed.)

Hooley, Graham J., y Nigel Nicoulaud Piercy. Marketing Strategy and Competitive Positioning. 7th. London: Pearson, 2020.

Cita MLA (9a ed.)

Hooley, Graham J., y Nigel Nicoulaud Piercy. Marketing Strategy and Competitive Positioning. 7th. Pearson, 2020.