Marketing Strategy and Competitive Positioning
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London
Pearson
2020
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| Edition: | 7th |
| Series: | Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace
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| Subjects: | |
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| Physical Description: | xxiii, 594p |
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| ISBN: | 9781292276540 |