Marketing Strategy and Competitive Positioning
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| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | |
| Язык: | английский |
| Опубликовано: |
London
Pearson
2020
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| Редактирование: | 7th |
| Серии: | Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace
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| 100 | |a Hooley, Graham J. |9 10264 | ||
| 245 | |a Marketing Strategy and Competitive Positioning | ||
| 250 | |a 7th | ||
| 260 | |a London |b Pearson |c 2020 | ||
| 300 | |a xxiii, 594p | ||
| 490 | |a Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace | ||
| 650 | |a Target marketing |a Marketing Management |9 10265 | ||
| 700 | |a Piercy, Nigel |a Nicoulaud, Brigitte |a Saunders, John A. |9 10266 | ||
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