Marketing Strategy and Competitive Positioning
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| Main Author: | Hooley, Graham J. |
|---|---|
| Other Authors: | Piercy, Nigel Nicoulaud, Brigitte Saunders, John A. |
| Format: | Book |
| Language: | English |
| Published: |
London
Pearson
2020
|
| Edition: | 7th |
| Series: | Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace
|
| Subjects: | |
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