Marketing Strategy and Competitive Positioning

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Détails bibliographiques
Auteur principal:	Hooley, Graham J.
Autres auteurs:	Piercy, Nigel Nicoulaud, Brigitte Saunders, John A.
Format:	Livre
Langue:	anglais
Publié:	London Pearson 2020
Édition:	7th
Collection:	Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace
Sujets:	Target marketing > Marketing Management
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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