Marketing Strategy and Competitive Positioning
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| Glavni autor: | Hooley, Graham J. |
|---|---|
| Daljnji autori: | Piercy, Nigel Nicoulaud, Brigitte Saunders, John A. |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
London
Pearson
2020
|
| Izdanje: | 7th |
| Serija: | Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace
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| Teme: | |
| Oznake: |
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