Marketing Strategy and Competitive Positioning

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Bibliografske podrobnosti
Glavni avtor:	Hooley, Graham J.
Drugi avtorji:	Piercy, Nigel Nicoulaud, Brigitte Saunders, John A.
Format:	Knjiga
Jezik:	angleščina
Izdano:	London Pearson 2020
Izdaja:	7th
Serija:	Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace
Teme:	Target marketing > Marketing Management
Oznake:	Označite Brez oznak, prvi označite!

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