Marketing Strategy and Competitive Positioning

Bibliographic Details
Main Author:	Hooley, Graham J.
Other Authors:	Piercy, Nigel Nicoulaud, Brigitte Saunders, John A.
Format:	Book
Language:	English
Published:	London Pearson 2020
Edition:	7th
Series:	Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace
Subjects:	Target marketing > Marketing Management
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