APA (7th ed.) Citation

Wilson, R. M., & Gilligan, C. P. (2004). Strategic Marketing Management: Planning Implementation and Control (3rd.). Routledge.

Chicago Style (17th ed.) Citation

Wilson, Richard M.S, and Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. New Yourk: Routledge, 2004.

MLA (9th ed.) Citation

Wilson, Richard M.S, and Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. Routledge, 2004.

Warning: These citations may not always be 100% accurate.