Cita APA (7th ed.)

Wilson, R. M., & Gilligan, C. P. (2004). Strategic Marketing Management: Planning Implementation and Control (3rd.). Routledge.

Cita Chicago (17th ed.)

Wilson, Richard M.S, i Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. New Yourk: Routledge, 2004.

Cita MLA (9th ed.)

Wilson, Richard M.S, i Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. Routledge, 2004.