APA-Zitierstil (7. Ausg.)

Wilson, R. M., & Gilligan, C. P. (2004). Strategic Marketing Management: Planning Implementation and Control (3rd.). Routledge.

Chicago-Zitierstil (17. Ausg.)

Wilson, Richard M.S, und Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. New Yourk: Routledge, 2004.

MLA-Zitierstil (9. Ausg.)

Wilson, Richard M.S, und Colin Pearson Gilligan. Strategic Marketing Management: Planning Implementation and Control. 3rd. Routledge, 2004.